Meet Abby · your local-SEO retriever
Get found by customers near you.
Abby sniffs out why your business isn't showing up on Google Maps and the local pack — then hands you the exact fixes. Free scan, no signup.
Checks LocalBusiness schema, NAP consistency, opening hours, reviews and more.
What the local pack is, and why it decides your phone rings
For any search Google reads as local — “dentist near me”, “emergency plumber”, “best med spa in Austin” — it shows a map and three businesses above the ordinary blue links. That block is the local pack, and it takes the large majority of the clicks and calls. Position four is not a near miss; it is a different business outcome.
Google decides those three slots on relevance, distance and prominence. You cannot move your premises, and you cannot directly edit Google’s index. What you can control is how unambiguously your own site answers the questions Google is asking: who exactly is this business, where is it, when is it open, and can a person act on it right now. When those answers are missing or contradict your Google Business Profile, Google hedges — and hedging costs you the pack.
What the free scan actually looks at
- LocalBusiness schema. The structured data that states your name, address, phone, hours and geo-coordinates in a form Google reads directly rather than infers. Missing it is the single most common gap we find.
- NAP consistency. Whether the name, address and phone on your site match each other and your Business Profile. An old suite number in a footer is enough to introduce doubt.
- Opening hours. Present, structured, and specific enough to support “open now” filtering — which is how a great deal of urgent local search is filtered.
- Review and rating markup. Whether your ratings can appear as stars in results, which is often the difference between being seen and being chosen.
- A usable action. A tap-to-call number and an obvious next step. Local intent is immediate, and a page with no clear action reads as a poor result.
The scan is free, needs no signup, and reports what it found rather than a single opaque score.
A note on what this will not do
On-site signals are the part you own and can fix this week. They are not the whole of local ranking: reviews, proximity and how well known your business is all matter, and they move on their own timescale. Fixing your site will not manufacture reviews. What it does is stop weak technical signals from capping what your reviews and reputation can already earn you.