Free Schema Markup Generator
Build valid JSON-LD structured data for the schema types Google turns into rich results — pick a type, fill the form, copy the code. Runs entirely in your browser. No account, nothing stored.
Abby's free scan checks whether your structured data is present, valid, and matched to each page across your whole site — then the $8.99 fix guide gives you the exact JSON-LD to add, per page. This generator is the fix; the scan tells you where you need it.
Run a free SEO scanWhat is schema markup?
Schema markup (structured data) is a small block of code — almost always JSON-LD — that you drop into a page's HTML to describe what the page is in a vocabulary search engines understand (schema.org). It doesn't change how the page looks to visitors; it tells Google, Bing, and AI answer engines the facts — your address, a product's price, an article's author, a list of FAQs — so they can show richer results and cite you more confidently.
Which schema type should I use?
Match the type to what the page is about:
- LocalBusiness — a page for a business with a physical location (the backbone of local SEO and the Google Map Pack).
- Organization — your brand as a whole; put it on the homepage for a logo + knowledge-panel eligibility.
- Product — a product page; unlocks price, availability, and star ratings in results.
- Article — a blog post or news story.
- FAQPage — a page with genuine questions & answers.
- BreadcrumbList — shows a readable path instead of a raw URL in the result.
How do I add it to my site?
Copy the generated block — it already includes the <script type="application/ld+json"> wrapper — and paste it into the page's HTML, ideally in the <head> (anywhere in the <body> also works). On WordPress you can paste it into a custom-HTML block or a header-scripts plugin; on Shopify, into the theme's theme.liquid. Then confirm it with Google's Rich Results Test.
Schema is one signal of many
Valid markup helps only when the rest of the page is technically sound. The free SEO checker and website audit test 30+ signals — including whether your schema is present and valid — and the fix guide turns each gap into a copy-pasteable fix. Not sure which keywords a page should target? Try the free keyword research tool.
Schema markup FAQ
Is JSON-LD better than Microdata or RDFa?
Yes — Google explicitly recommends JSON-LD. It lives in one self-contained block instead of being woven through your HTML, so it's far easier to add, read, and maintain. This tool outputs JSON-LD only.
Will schema markup improve my rankings?
Schema isn't a direct ranking factor, but it makes your pages eligible for rich results (stars, FAQs, breadcrumbs, prices) that raise click-through rate — and it helps search and AI engines understand and cite your content accurately.
Do I need to fill in every field?
No. Fill the required fields (marked with *) plus whatever else you have. Empty fields are left out of the generated code automatically, so you never ship a half-empty property.
Is my data sent anywhere?
No. The generator runs entirely in your browser — nothing you type is uploaded or stored. You can even use it offline once the page has loaded.