A scanner built around one very good dog.
Abby SEO started as a Sunday project: what if the obtuse, jargon-heavy world of technical SEO had a friendlier face? Turns out, the friendliest face we knew was sitting on our kitchen floor chewing a bully stick.
Abby
Four things we won't compromise on.
Free means free.
No credit card to try. No “14-day trial” that silently bills you. The scanner works forever on the free plan, and we pay for it with a simple paid tier — no dark patterns.
Every issue gets a fix.
A list of problems without solutions is a homework assignment. Abby ships the patched code next to the diagnosis — every single time.
Human-readable, dog-approved.
We write the way you’d explain it to a smart friend who’s new to SEO. No “index bloat remediation opportunities.”
We don’t sell your data.
Your scans are yours. We never resell, rehost, or train on your site content. Full export, delete-on-request, always.
From kitchen table to 2.4M pages crawled.
A weekend itch
We paid $299/mo for an SEO tool, used maybe 8% of it, and still had to rewrite every “fix” ourselves. We built a stripped-down scanner in a weekend and named it after the dog.
Open beta
Posted the URL in one Slack community. Two hundred scans in a day. Kept the “drop a URL, no signup” flow forever.
Remediation engine
Added copy-pasteable patches for every finding. Scan volume 5×’d in a month.
Still a small team and one dog
Five humans, one Abby, zero VCs. We plan to stay that shape for a while.