How to add a click-to-call phone link
Most local searches happen on a phone. If your number is plain text instead of a tap-to-call link, you're adding friction to the exact moment someone wants to reach you.
A click-to-call link wraps your phone number in a tel: anchor so that tapping it on a mobile device starts a call immediately. It's a tiny markup change with a direct line to conversions.
It costs nothing and there's no downside — desktop browsers handle tel: links gracefully, often offering to call via a connected app.
Why it matters
The majority of local searches are on mobile, and many end in a phone call. A tappable number removes the copy-paste friction between intent and action, measurably lifting calls — especially for services people call in a hurry (plumbers, clinics, restaurants).
How to tell if this is you
Abby flags “Click to Call” when your phone number appears as plain text with no tel: link. The fix is wrapping it in a tel: anchor.
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Scan my site freeThe fix
Make your phone number a tappable link: <a href="tel:+15551234567">(555) 123-4567</a>. Most local searches happen on mobile, so a click-to-call link lifts calls and conversions.
Before
<p>Call us: (555) 123-4567</p> <!-- plain text, not tappable -->
After
<p>Call us: <a href="tel:+15551234567">(555) 123-4567</a></p>
Fix it on your platform
WordPress
Edit the header/footer phone number into a tel: link (via the theme customizer or a simple HTML widget); many local-business themes include a click-to-call header option.
Shopify
Edit your theme header/footer to wrap the phone number in a tel: link.
When this doesn’t apply
Applies if you take phone enquiries. A business that operates purely through online booking or forms, with no published phone, may not need a tel: link.
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Get my fix planFAQ
What format should the tel: link use?
Use the full international format in the href — tel:+15551234567 — while showing your local format as the link text, e.g. (555) 123-4567. The + and country code make it work reliably from any device.
Do click-to-call links work on desktop?
Yes, gracefully. Desktop browsers typically offer to place the call through a linked app (or simply do nothing harmful), so there is no downside to using tel: links everywhere.
Where should the click-to-call number go?
Ideally in the header (so it is reachable from every page), plus the footer and contact page. For local-service businesses, a visible header phone link is a conversion staple.