SEO Fix Guide: which issues to fix first, and why

A scan gives you a list. This tells you what's actually worth your afternoon.

An audit is only useful if you know what to do with it first. Below is every common SEO problem a scan surfaces, grouped by type, with an in-depth walkthrough behind each one explaining what it costs you and how to judge whether it applies to your site. Want the exact code and per-platform steps instead? That lives in the SEO Fix Library. Run a free scan to see which of these are yours, then work down the list.

Sample · Real customer output

What a paid guide actually looks like.

This is one fix card from a real $8.99 remediation guide, generated for allbirds.com (Shopify, 62/100 — Needs work). Eight more fixes ship in the same report, plus a detailed walkthrough per issue.

Schema Markup (JSON-LD) In Shopify Admin → Themes → Edit Code → theme.liquid

Adds Organization schema so search engines can attribute the brand and unlock rich-result eligibility (currently zero structured data on the page).

Current value
(missing — no current value on page)
Paste this instead
<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "name": "Allbirds", "url": "https://www.allbirds.com", "logo": "https://www.allbirds.com/cdn/shop/files/allbirds-logo.svg", "description": "Allbirds makes sustainably crafted footwear and apparel using natural materials like merino wool and eucalyptus tree fiber.", "sameAs": [ "https://www.instagram.com/allbirds", "https://www.facebook.com/allbirds", "https://twitter.com/allbirds", "https://www.youtube.com/allbirds" ], "contactPoint": { "@type": "ContactPoint", "contactType": "customer service", "email": "[[YOUR CUSTOMER SERVICE EMAIL]]", "telephone": "[[YOUR BUSINESS PHONE]]", "areaServed": "US", "availableLanguage": "English" }, "foundingDate": "2016", "brand": { "@type": "Brand", "name": "Allbirds" } } </script>
Read the full sample report → 8 more fixes · ~24,000-word remediation guide · ~14-page PDF

Technical SEO fixes

The crawl-and-index foundation. Get these wrong and search engines can't read or trust your pages.

On-page fixes

The signals on each page that tell search engines — and searchers — what it's about.

Platform-specific fixes

The exact settings to change on your CMS. Abby detects your platform and tailors every fix.

Local SEO

For businesses that serve an area or have a storefront.

Start here — understand your SEO

New to this? Read these first, then scan.

Find your issues, then fix them

Run a free scan to see exactly which of these apply to your site. The free report shows what's broken; the $8.99 fix guide gives you the exact code and step-by-step fix for every issue — tailored to your platform.

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More on our approach: how the scanner works · why most free SEO tools mislead you · why we built a scanner that gives the fix